Knowing our
customers better
Situation:
Public / private company that represents the interests of the business sector and society in general that promotes economic growth in the city, makes ineffective campaigns for selling their products and services, thus identifies the need to execute the process in a better way to increase their sales .
Challenge:
Increase the contact effectiveness and relationship with its customers in order to potentiate its value offer through its portfolio of products and services.
Action:
We consolidate and structure the large volumes of information from different sources within the company a Client segmentation model were developed from neural networks.
We identify which are the relevant characteristics of the segments for the purchase of products / services and cross selling.
Result:
Targeted marketing campaigns to increase the effectiveness of contact and increased sales of products and services.