From diagnosis
to effective action
Situation:
Important financial institution in the country, has periodic measurements of satisfaction that allow you to monitor its performance against its competitors, wants to develop new skills, to meet competitive advantage and return consumer variables that positively impact the business.
Challenge:
Strengthen customer relationships and increase the likelihood of impact on the business variables.
Action:
Multivariate statistical models were developed to determine the relationship and impact of satisfaction indicators in the business variables.
We Identify indicators to manage and recommendations were given to concentrate efforts and resources.
Result:
Actionable and strategic information that positively impacts satisfaction indicators improving business variables such as ROE and market shares.