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Are your clients ready for the metaverse?
Casi el 80% de los colombianos ya ha escuchado hablar del metaverso, y están dispuestos a comprar y asistir a
conferencias en esta nueva frontera tecnológica a través de sus avatares.
What is expedia22?
How willing are Colombian consumers to live advanced digital experiences?
expedia22 measures the likelihood of Colombians to live advanced digital experiences; it does so by analyzing 322 variables in three dimensions (Identity, Economy and Technology). We presented it less than a month ago at Consumer Immersion 2022 and today we are launching it to the market.
The data and insights from this study are key for those who are thinking of "taking the plunge" with metaversal activities and defining the appropriate modalities to do so.
We have been able to reach a depth that is beyond the reach of the more general studies that are available on the market.
It was recorded for example that:
Game of Chance
90% of respondents play on their mobile, computer or console; the majority in sessions lasting two hours or more.
Value
11% of gamers consider their digital belongings to be equally or more important than their physical ones.
Social
62% play with other people, confirming the important social role that gaming has acquired during the pandemic.
Finance
Half of the respondents would not like a cashless world - although 73% already use a purse or digital wallet (such as Nequi or Daviplata).
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