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Casi el 80% de los colombianos ya ha escuchado hablar del metaverso, y están dispuestos a comprar y asistir a
conferencias en esta nueva frontera tecnológica a través de sus avatares.
How willing are Colombian consumers to live advanced digital experiences?
expedia22 measures the likelihood of Colombians to live advanced digital experiences; it does so by analyzing 322 variables in three dimensions (Identity, Economy and Technology). We presented it less than a month ago at Consumer Immersion 2022 and today we are launching it to the market.
The data and insights from this study are key for those who are thinking of "taking the plunge" with metaversal activities and defining the appropriate modalities to do so.
It was recorded for example that:
90% of respondents play on their mobile, computer or console; the majority in sessions lasting two hours or more.
11% of gamers consider their digital belongings to be equally or more important than their physical ones.
62% play with other people, confirming the important social role that gaming has acquired during the pandemic.
Half of the respondents would not like a cashless world - although 73% already use a purse or digital wallet (such as Nequi or Daviplata).
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