They are the leaders called to lead
A mass consumer company with a strong market leadership and high household penetration, which for many years developed a defense strategy generating slow revenue growth and stagnation in the category.
Diagnostic study and value proposition reformulation.
One of the most prestigious universities in the country was a pioneer in the development and launching of an undergraduate program, which is one of the oldest of the institution and considered by the directors as one of the pillars of the University.
Reinventing to regain leadership
An analgesic company enters the competition with a similar positioning strategy but with better distribution. It began to lose differentiation and relevance until it lost market share to its main competitor.
Mobilizing a sector with high social impact
A sector aiming to streamline its transactions while improving the user experience but with measurement tools based on satisfaction concepts and methodologies that tended to generalize perceptions.