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Knowing better
our costumers
Situation:
A public/private company that represents the interests of the business sector and society in general and promotes the economic growth of the city, it carries out ineffective campaigns for the sale of its products and services, so it identifies the need to execute the process in a better way to increase its sales.
Challenge:
Increase the effectiveness of contact and relationship with your customers to enhance your value proposition through your portfolio of products and services.
Actions:
- We consolidate and structure large volumes of information from different sources within the company by developing a customer segmentation model based on neural networks.
- We identify which are the relevant characteristics of the segments for product/service purchase and cross-selling.
Result:
Targeted marketing campaigns to increase contact effectiveness and increase sales of products and services