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Are your clients ready for the metaverse?
Almost 80% of Colombians have already heard of the metaverse, and are willing to buy and attend conferences on this new technological frontier through its avatars.
What is expedia22?
How willing are Colombian consumers to live advanced digital experiences?
expedia22 measures the likelihood of Colombians to live advanced digital experiences; it does so by analyzing 322 variables in three dimensions (Identity, Economy and Technology). We presented it less than a month ago at Consumer Immersion 2022 and today we are launching it to the market.
The data and insights from this study are key for those who are thinking of "taking the plunge" with metaversal activities and defining the appropriate modalities to do so.
We have been able to reach a depth that is beyond the reach of the more general studies that are available on the market.
It was recorded for example that:
Game of Chance
90% of respondents play on their mobile, computer or console; the majority in sessions lasting two hours or more.
Value
11% of gamers consider their digital belongings to be equally or more important than their physical ones.
Social
62% play with other people, confirming the important social role that gaming has acquired during the pandemic.
Finance
Half of the respondents would not like a cashless world - although 73% already use a purse or digital wallet (such as Nequi or Daviplata).
Expedia 22 in press:
Diffusion of virtual reality glasses in Latin America
In this document you will learn about the possession and use of technologies such as virtual reality glasses in Colombia and Latin America, where you can see their inclination to live advanced digital experiences and learn more about the possibilities of these technologies.
White paper Colombia and the metaverse
Meet our white paper "Colombia and the metaverse", an approach to the inclination of Colombians to live advanced digital experiences. In this downloadable, you will find the perceptions and feelings of Colombians towards technologies such as augmented reality, virtual reality, among others, that will allow you to think of innovative strategies based on current and local data.
Find out more about expedia22 and our participation in talkIN LATAM 2022the virtual market intelligence event for Latin America on the future of technology in different industries.
