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Winning the preference of the

audience and the advertiser


Research and consulting were the ingredients of the success, a recognized television channel company.

This company had lost audience leaderhip as well as advertiser preference to its competitor .

Increase the level of preference and audience of the channel.
Aligning the organization / improve decision-making processes.
Build a value proposition for advertisers not only based on cost x rating points.
Development of relevant content for the audience.


We diagnose and develop a value proposal for the audience and advertisers.
the principles of Brand positioning were developed.
CANAL policies were established to align decisions between areas.

The preference went from 26% to 35% in 2 years (2006 to 2008) with sustained leadership until 2014, achieving maximum levels of 50%, successful content was developed at national and international level.