consumo brandstrat p17 lunes 1 1140x450 1

In 2014, promotions that gave away free products had a strong penetration in the market and several brands saw that users changed their purchasing preferences when this type of offers were put on sale. According to a Brandstrat study, this type of brand tools were valued by 33% of consumers, who preferred to get a free gift than to earn points or have other types of incentives.