Born BrandStrat, with a new approach that adds strategy to market research. Among the companies that believe in this new approach are GrupoTeam, Bavaria and Éxito.
Diagnoses and guides the strategy of brands such as Terpel, Caracol Televisión and Fruco.
Develops behavioral laboratories as unique market research techniques.
Simultaneously implements neuroscience and eyetrack measurements for advertising research.
Launches knowledge management system MindBS.
Began developing its own market research to measure trends, which is currently published in the newspaper La República.
In alliance with the CESA, launches the first branch experience evaluation study, CX Banca.
It massifies the use of robust digital tools in market research.
Consolidates its higher purpose "To inspire actions that generate progress for society."