2002
Birth
Birth of BrandStrat
screenshot 1

Born BrandStrat, with a new approach that adds strategy to market research. Among the companies that believe in this new approach are GrupoTeam, Bavaria and Éxito.

2005
Diagnostic
Diagnostic
casos de exito 4

Diagnoses and guides the strategy of brands such as Terpel, Caracol Televisión and Fruco.

2006
Laboratory development
Development
60

Develops behavioral laboratories as unique market research techniques.

2011
Implementation
Implementation
74

Simultaneously implements neuroscience and eyetrack measurements for advertising research.

2012
Launch
Launch of Mente BS
44

Launches knowledge management system MindBS.

2014
Development of research
Development of research
57

Began developing its own market research to measure trends, which is currently published in the newspaper La República.

2015
Alliance
Alliance with CESA
46

In alliance with the CESA, launches the first branch experience evaluation study, CX Banca.

2016
Tool massification
Digital tools massification
72

It massifies the use of robust digital tools in market research.

2020
Consolidation
Consolidation of higher purpose
33

Consolidates its higher purpose "To inspire actions that generate progress for society."

Alliances and 
Affiliations

lineas solo